Approach PR finds its perfect fit with Kirkgate Shopping

Ilkley-based public relations consultancy, Approach PR, has been awarded the PR and social media contract for Bradford’s established retail destination, Kirkgate Shopping.

The multi-award winning team secured the two-year contract after a three-way pitch between local agencies and starts its online and offline media campaigns and events immediately. Approach PR will also support communications around the centre’s repositioning and refurbishment programme.

Suzanne Watson, managing director at Approach PR, said: “This really is a dream account for us at a pivotal time in Bradford’s rebirth as a shopping destination. As passionate Bradfordians, we know our city and having grown up with Kirkgate Shopping, we recognise its potential, as an established part of our community, to lead the resurgence of the Darley Street area of the shopping district.

“The opening of Broadway is a fantastic opportunity not only for Bradford but for the future of Kirkgate Shopping which has been at the heart of the city’s shopping centre for four decades. As ‘loving local’ will be key to our communications, we’ll be amplifying its offering to attract footfall, not only into the shopping centre, but into this re-emerging part of Bradford.”

Centre manager at Kirkgate Shopping, Catherine Riley, said: “Approach PR, with its impressive PR and social media portfolio, delivered creative, engaging and inspired ideas which we felt reflected the position of Kirkgate Shopping as it enters this exciting new phase of development.

“Kirkgate Shopping is loved for its familiarity, convenience and value but most importantly for its locality and we are delighted to be working with another Bradford business which shares our vision, passion and commitment to progressing the city’s retail offering.“

Kirkgate Shopping, which marks its 40th birthday this year, is situated on a three-acre site in Bradford city centre and is anchored by a 110,000 sq Primark store, Argos Extra, Sports Direct and New Look. It also houses the Kirkgate Market, one of three indoor markets run and managed by Bradford Council.

Approach PR specialises in media relations, digital media, B2B public relations and event and campaign management for clients including Airedale Chemical, Acorn Stairlifts, Délifrance UK Ltd and the Business Enterprise Fund. With over 40 combined years of PR and media experience, the agency also delivers bespoke PR and social media training under its training arm Approachability.