Jenny Rhodes is one half of our mother-daughter team here at Poppy Red – and probably a face you’re familiar with if you’ve popped in to the shop!

We get to know her a little better here…

What’s your role at Poppy Red?

I’m in the shop five days a week and I love greeting all our customers, helping them select shoes for different occasions or life-stages and seeing both child and parent walk out thrilled with their purchase.

My mum and I do the buying together and I then look after our stock selection in-store and online, which I really enjoy. We sell a lot of different brands which has always been our speciality and I love getting to know a new company or collection.

What’s your favourite part of the job?

I’ve always loved working with children and and what woman doesn’t love shoes? Owning this business with my mum is my dream job!

I love being front-facing and seeing our customers on a daily basis, it definitely helps influence our buying decision – sometimes I can even have a customer in mind when we’re looking at new collections.

What do you get up to outside of work?

Shoe shopping! Even on holidays to France, I find myself browsing the Pom D’Api stores to see what styles we might be stocking in the future.

Living in Ilkley, I’m very lucky to have the Moors on my doorstep so I usually spend my days off walking…which is very handy for testing out my new shoes.

Do you have a favourite shoe?

Owning a shoe shop definitely leads to having the best shoe collection – I love our deliveries for each new season and picking a ‘Jenny’ shoe to see me through.

At the moment I am loving the Mini Melissa Space Sport 15 PVC shoe, not only is it super stylish and comfortable, it’s scented! The bubblegum scent is refreshing and with the elasticated neoprene heel and memory foam insole, these shoes are really comfortable for being in the shop all day.

As it gets closer to summer, I’ll be buying another pair of our Pom D’Api Plagette sandals, the mirror effect style is perfect for a bit of everyday glamour!